Net Promoter Score (NPS) – A Metrics “Sacred Cow” That Should be Slaughtered?
My main issues with the Net Promoter Score (NPS) is that it doesn’t tell me anything new, is based on flawed math, the number cannot stand alone, and is not actionable (does not tell marketers what to...
View Articleyou’ll need to buy our DVDs elsewhere, pal
Source: http://www.engadget.com/2012/01/05/hbo-stops-providing-netflix-dvd-blu-ray/ Netflix has made no bones about the fact that it’s competing (hard) with HBO, and it seems that the sentiment is the...
View Articleyou’ll need to buy our DVDs elsewhere, pal
Source: http://www.engadget.com/2012/01/05/hbo-stops-providing-netflix-dvd-blu-ray/ Netflix has made no bones about the fact that it’s competing (hard) with HBO, and it seems that the sentiment is the...
View Article9 Unusual Ways Social Media Is Being Used To Predict The Future
Source: http://www.businessinsider.com/9-ways-social-media-data-is-being-used-2012-3 Companies are getting smarter in how they use social media. Instead of just using it for brand monitoring, one...
View ArticleSocial Media Analysis Reveals Just How Badly Mitt Romney Trounced Obama Last...
Source: http://www.businessinsider.com/obama-romney-debate-social-media-charts-2012-10 Taykey, an advertising company that monitors social media volume and tone, passed along some of the most...
View ArticleCHART OF THE DAY: Apple’s Disappointing Quarter In Context (AAPL)
Source: http://www.businessinsider.com/chart-of-the-day-apple-disappointing-quarter-2013-2 The sentiment around Apple has gotten so negative, you can forget how amazing the company is actually doing....
View Articledrag2share: 15-Month Study Reveals The Top Factors That Drive Twitter...
source: http://feedproxy.google.com/~r/businessinsider/~3/cAdFWuUGAiU/the-factors-that-grow-twitter-followers-2013-8 Here are explanations of the other 10 factors that helped to increase follower...
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